The former use catchy and sensational headlines and content to entice Facebook users to click on the post. The latter ask users to react to a publication with a comment, a tag, a share, an emoji reaction or even a vote. Now Facebook is cracking down on duplicate content . Facebook's algorithm has, in fact, been updated to penalize publications that include third-party content. What is Facebook's new algorithm? With this update, the algorithm is now able to compare the content of publications with those available to Facebook in its database. This analysis will determine if the content has poor quality ads on the landing page, if it is plagiarized content, or if it has a clickbait title.
This is in any case what Facebook would have revealed to the TechCrunch site . The American site also publishes an example of content that could be targeted by fax list the Facebook algorithm. Here, it's a scraper site that simply took over an article from TechCrunch while hosting many low-quality ads. Criminal content on Facebook How to avoid being penalised? Unique content is king Like Google's SEO algorithm, Facebook's also advocates unique content. If this was not the case, you will therefore have to rethink your editorial strategy. Our advice is to relay the unique content that you have written on the blog of your site.
A addition to improving the natural referencing of your site, you have something to feed your social networks. Ban the clickbait The Moderator's Blog had listed examples of clickbaits in a 2016 article . Between the clickbait that will amaze you, the one where everything is in the title or the one that is not what you think, you have there an anthology of clickbaits not to be reproduced. So avoid misleading titles, but instead favor titles that are realistic, clear and consistent with the content of the landing page. Don't be tempted by the engagement bait anymore As we have seen, the engagement bait includes everything that will explicitly encourage Facebook users to react to a publication.