Which he treasured not because of their political significance, but because of their typographical value. He and his wife were arrested, but managed to escape to Switzerland, where they joined a group of typographers including Paul Renner, who years later would design the Futura typeface.. The advance of the Nazis and the need for these typographers to seek asylum in countries like the United States and the United Kingdom, working in type foundries, publishers, advertising agencies, etc. resulted in the expansion of the use of sans-serif typefaces, becoming the typographic choice of all types of companies, governments and corporations.
How was the historical boom of sans-serif fonts? 5 As a company logo design consequence of all this, Michael Thomas makes a comparison between the number of headlines in which sans-serif typefaces were used in 1895 (5%) and how many did so in 1955 (54%), observing an overwhelming growth that shows the rise of serif typefaces to the detriment of sans-serif. How was the historical rise of sans-serif fonts? 7 How was the historical boom of sans-serif fonts? 8 The video-essay How sans-serif fonts took over the world (in English) explains the success of sans-serif fonts and helps us understand how they have become the most widely used font type today. TYPOGRAPHY, CALLIGRAPHY AND LETTERING What typefaces do the most famous logos use? 04/06/2018 It is a question that, probably, you have asked yourself many times and in the project of this Italian is the answer. In any design project, the choice of typography is a matter of extreme importance, even more so when we refer to a logo in which the font has great prominence.
The Italian designer Emanuele Abrate , like so many other designers do every day, asked himself countless times what the fonts used in some of the most famous logos were, in those that we see every day and, after an arduous investigation, he decided to give shape to Logofonts, a projector that shows us these logos in which the names of the products have been changed by the names of the fonts