Adjust geolocation-based bids by territory Let's extend the above example to our toy retailer. This company would do well to raise bids in quiet residential areas and lower bids for Nightclub Row. Conversely, owners of Nightclub Row will likely want to lower their bids for quiet residential areas. 3. Spell it out with location extensions and Google Places There's a real benefit to explicitly including location names and even zip codes in AdWords ad customizers. Research indicates that 34% of prospects who search for local information on a tablet or desktop visit a local storefront within 24 hours. 50% of mobile searchers do the same!
For example, a dental network located primarily in Southern California may generate more qualified leads through advertisements that image masking service specifically include terms such as "best dentist Los Angeles 92802". You know what I mean. (Etc' and ensure that their Google Places listing contains the most up-to-date information.) 4. Include a Search-Specific Call Tracking Phone Number According to Google, ads with call extensions increase click-through rate by 4-5% and lead to high observed conversions. Google found that 70% of mobile internet users use Click-to-Call to call businesses from search results .
Make sure you have a search-specific number that you can use for call tracking to measure performance. It may even be worth considering finding a complete call tracking solution that integrates with your search management platform. Including your business phone number directly in your ad units is a powerful tactic for targeting users in relevant geographies near your business. I highly recommend it! Advertising Continue reading below 5. Optimize your website for mobile (and tablet) Search is no longer just for pure desktop users.