We should visualize the figure of a potential customer, thanks to which it will be easier for us to match the content that could encourage him to cooperate. Let us remember that B B customers, unlike B C, are not guid by emotions, but rather by logic and potential profit. Therefore, the content of advertisements should be factual, consistent and professional. Let's also focus on formal messages that will make you believe that the promot company is trustworthy. It is a good practice to include the most important assets of the company, product or service in the content of the advertisement.
At the same time, let's remember that the advertisement should draw the recipient's attention, encourage them to act and influence their perception of the company. The way in which it is worth Japan WhatsApp Number List creating content is well illustrat by the AIDA model, which talks about four stages of consumer reaction to advertising messages. Awareness – Stand out with an unusual headline that will encourage you to read further content and draw the recipient's attention. Interest – Indicate why your offer is unique and what your customer can gain by choosing it. Arouse the interest of the recipient. Desire – ne your serviceproduct.
Action – Encourage action and cooperation today. Ad extensions Extensions are a very good complement to ad content. Thanks to them, they take up more advertising space, and thus, they stand out more. In addition, the content of the ads is limit by the number of characters. By adding extensions, you can post more information, thus convincing to enter into cooperation or simplifying the way of contact. Extension types Extension of explanations , which in a simple way allow us to present the most important information about our company, such as length of experience, certificates obtain or the number of satisfi customers; Google Ads.