Team in execution, it is important that the executive list Marketing Plan document and Action Plans are clear and available to all involved. When you know what to do, with a deadline and a purpose, the motivation is greater. In addition, the executive list ideal is for Marketing to define a management methodology to apply plans and guide actions. Today, many teams work with Agile Marketing, which adopts agile methodologies in project management, with short work cycles and flexible plans that adapt quickly to market responses.
Agile methodology scheme Source: Co Schedule However, teams traditionally tend to executive list adopt the Waterfall methodology, which is a linear and sequential approach to activities, simpler to apply, but with more rigid plans. Cascade methodology scheme Source: Co Schedule Another possibility is the OKR methodology (Objectives and Key Results). It is an approach focused on results, which connects the OKRs of the company, the executive list team and each professional. Regardless of the methodology you adopt, it is important to review the plan frequently.
Even in the Waterfall methodology, the executive list Marketing Plan must not be rigid, depending on the progress of the strategy, the reactions and changes in the market, the plan must be adapted to generate more results. For that, it defines the evaluation and control routines. You already know what KPIs to monitor, right? This is already defined in the executive list plan. Therefore, regularly monitor the results to see if you are on the right track and make any necessary adjustments to your strategies. Anyway, now you have all the information you need to create an effective Marketing Plan.