Jul 28, 2022
In Wellness Forum
Xigua Video proposed the concept of China Video in October 2020, but the old player of China Video Station B did not respond positively and still insisted that "content is king". Not to mention whether "China Video" is a pseudo-concept, PUGC professional video creators have attracted the attention of many big companies, and big companies have tested the waters and explored the business possibilities behind PUGC videos. This paper focuses on the most representative PUGC video products - Xigua Video and Bilibili, and analyzes and compares the products with the video business of the two as the core, and finds that the two have unique characteristics in country email list content tone, product design and operation mode. If there is a big difference, understand Bilibili and Xigua Video as samples of video products in PUGC, and understand the inherent logic of such products. This article only compares and analyzes the video services in PUGC of Xigua Video and Bilibili. Other functions of the products such as long video and live broadcast will not be compared and discussed for the time being. The report will consider the current situation and development model of Xigua Video and Bilibili from the perspectives of video industry, content creation, product design and operation model in PUGC. Figure 1 Sources from CNNIC's statistical survey on China's Internet development As a horizontal screen video with a duration of 1 minute to 30 minutes, China Video mainly carries the videos of life, entertainment, and knowledge produced by PUGC with a certain professional threshold. The feature of China Video is that it is neither too fragmented like a short video, nor needs to allocate special entertainment time like a long video. The length of the video determines that it can be both informative and easy to insert into the busy gaps in life. Since both long videos and short videos have ushered in a growth bottleneck in the domestic market, since Xigua Video put forward the concept of "China Video" in October 2020 and clarified its product positioning of China Video, major content platforms have participated in this competition. Road test.